India's LED lighting market has bright future

By 2019, India may become the first country in the world where use only LED products for lighting needs," Power Minister Piyush Goyal said. If the great potential Indian lighting market will become a contested place for Chinese LED lighting exporting?

India will replace all conventional street lights with LED lights in East Delhi
All conventional street lights and half-high mast light will soon be replaced by LED light where jurisdiction under the East Delhi Municipal Corporation (EDMC). This large project will turning the 1.2-liter lamp into the LED light, then the East Delhi will be brighter. and the EDMC Standing Committee approved the LED lighting project, which will save about 90% of electricity bills.

led lights

EDMC will maintain the streetlights and half-high mast lights on roads less than 60 feet wide. It is also responsible for lighting in parks, markets, gathering places and public places. Some officials once said: "We plan to improve the public lighting overall efficiency through this upgrade."
This project is very important for EDMC, because except better public lighting, LED lighting projects will also ease economic tensions for EDMC. An official said: "Every year we pay the electricity company about 1.7 billion rupees. The private companies that will be responsible for this lighting project will save us about 77% of the bill."
The private company will bear all the costs of replacing the lights. An official said: "We will pay the electricity company for the money saved by saving energy. Even after paying the private company and paying about 20% of the electricity bill, EDMC can save bill."

India's Patna will speed up the installation of LED street lights   

India's Patna's chief deputy, Sushil Kumar Modi, said that as a part of the National Street Light Program (SLNP), to save power, LED street lights will soon be installed in all municipal companies and urban local agencies in the state.

According to Sushil Kumar Modi, the government pay more attention on replacing traditional bulbs with LED lamps for streetlights, as it can save 9 billion kWh of electricity nationwide.

He also added “Energy Efficiency Services Ltd. (EESL), a joint venture of public sector power companies, will soon begin installing new LED street lights in the state. A survey conducted by EESL under the jurisdiction of Biharsharif Municipal Corporation shows The installation of LED street lights will save municipal institutions an annual amount of Rs 131 million (approximately RMB 113.4 million)."
He said the state government agreed to sign a memorandum of understanding with Energy Efficiency Services Ltd. (EESL) after implementing the National Street Light Program (SLNP) in the state. There will be three stages to install LED lights on all poles in the town. The street light will be replaced within 72 hours if needed. ”

Modi added that EESL will sign a separate agreements with municipal companies and local urban agencies to implement the National Street Light Program. The Minister of National Urban Development and Housing, Suresh Sharma, discussed the outstanding features of the new facility at a meeting. The EESL representative also attended the meeting.

Officials said that in the first stage, EESL will replace conventional street lights with LED lights. In the second stage, the LED lights will be mounted on all poles without street lights. Finally, in the third stage, poles will be installed in remote areas and LED lights will be installed.

led driver

What is necessary to enter the Indian market?

Export of India, LED lamps need the mandatory certificate
There are opportunities also challenges. India's LED lighting market has a lot potentials, but the threshold is not low. Chinese lighting products need to complete the BIS (Bureau of Indian Standards) certification, which costs a lot of money, ranging from 20,000RMB to 30,000RMB.
The Ministry of Electronics and Information Technology of India issued a document, and the third batch of 13 categories of electronic products was added to the scope of mandatory registration products. This document became effective on February 16, 2018. These 13 categories of electronic products include embedded LED lamps, LED floodlights, UPS uninterruptible power supplies or inverters, home adapters, smart watches, etc.
According to the Jiangsu Changzhou Inspection and Quarantine Bureau,regarding the Notice No. 29 issued by the General Administration of Foreign Trade of the Ministry of Commerce and Industry of India, foreign producers or Indian importers must first submit to the Indian Bureau of Standards (FDI) if they import products within the scope of 109 mandatory import certification products of the Indian Bureau of Standards (BIS) should applies for an import product certification certificate, and the customs releases the imported goods according to the certification certificate. India's BIS certification covers almost every industrial sector such as agricultural products, textiles and electronics.
Jiangsu Changzhou Inspection and Quarantine Bureau reminds relevant enterprises to understand the relevant regulations of Indian BIS certification timely, communicate and negotiate with foreign customers in advance, evaluate and test products according to certification requirements, conduct risk assessment and pre-test on raw materials and finished products, from product design, raw material procurement, assembly and production, etc., to improve product quality and avoid unnecessary losses.
Chinese lamps sales may decrease by 45%-50% during Diwali
Of course, for Chinese LED companies, the challenge is far more than that.
According to, Assocham (ASDF) of the Federation of Indian Chambers of Commerce and Industry released a survey report showing that sales of Chinese decorative products (such as lamps, gifts, wall hangings, etc.) from the year of Diwali are likely to decrease by 40% year-on-year. -45%.
DS Rawat, secretary general of Assocham, said: "China's lighting products, which once sold well in India, lost 40% to 45% during the 2017 Diwali period. Sales of Chinese-made electronic products such as mobile phones have also declined slightly. Data showed demand for LCD monitors, mobile phones and other electronic products made in China has dropped by 15% to 20%."
The Chamber of Electronics Industry said that it has communicated with wholesalers, retailers and traders in cities such as Ahmedabad, Bangalore, Bhopal, Chennai, Dehradun, Delhi, Hyderabad, Jaipur, Lucknow and Mumbai. Assessed the demand for Chinese products across India.
The value of Chinese goods sold during the Diwali festival in 2016 was approximately Rs 650 crore, of which more than Rs 40 crore was consumed in relation to Diwali, such as toys, high-end lamps, gifts, plastic products and decorations.
High-end lamps, lampshades, Ganesha and auspicious goddess Lakshire's idols, blue fruit (Indian colored sand patterns) and firecrackers from China are the most popular in India. But according to the survey, in the 2017 Diwali festival, Indians prefer local products rather than Chinese products.
Some sellers said that most Indian customers are asking to buy made in Indian lamps.
The report pointed out: "Although the market demand for high-end lamps made in China is huge, it is also decreasing. And because of the quality of Chinese products, sellers are not willing to guarantee any Chinese products sold. Compared to Chinese firecrackers, firecrackers made in India Tamil Nadu are more popular."

The giants are busy with the gold digging in India market

Gold digging in India market, Philips has moved
At a time when the global economy is still in the doldrums, the rapid growth of the Indian economy, the huge domestic demand and energy-saving renovation projects have already made global lighting companies feel the wind.
According to Indian media reports, a company executive at Philips Lighting said that after obtaining a large portion of the Indian government's LED distribution plan, Philips is looking for opportunities to participate in India's project to convert more than 30 million street lights into LEDs. The company is working with local municipal agencies to participate in bidding to convert conventional lighting into LED systems.
Sumit Joshi, vice president of Philips Lighting India, said: "This is a big opportunity for us, and we are also the leading in this industry."
The Indian government has encouraged local agencies to use LEDs to save energy through Energy Efficiency Services Ltd. (EESL).

He added, "The number of street lights is different. People say that there are about 30 million street lights, but in my opinion, this number will be even bigger, because there are many places in India without street lights, so more is needed."

In addition, Philips Lighting is also focusing on India's power supply plan (Pradhan Mantri Sahaj Bijli Har Ghar Yojana is also known as Saubhagya), which aims to provide electricity connectivity to more than 40 million households in rural and urban areas by 2018.
However, Joshi did not say how much turnover the government bid would contribute.
Joshi said, “In EESL, we are leading in the tender, but there is a lot of business outside of EESL. Other businesses have also developed”, “EESL is one of our biggest customers”.
According to him, with the rise of consumer homes, connected lighting, B2B services and new offices, there are many activities in these areas.
Philips Lighting has also expanded its connected lighting portfolio with the “Hue Smart Lighting System” and recently opened a global remote operations center in Barnagar.
He said: "In India, the journey has just begun. As technology companies want to bring value to their employees and also to the need for energy conservation, the adoption rate of LEDs is increasing in enterprises."
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